PRIVACY POLICIES

Privacy Statement

MAT is committed to protecting your privacy. This Privacy Statement outlines our privacy practices with regard to the information we collect when you or your computer interact with www.maritimarchaeologytrust.org. By accessing www.maritimearchaeologytrust.org, you acknowledge and fully understand our Privacy Statement and freely consent to us collecting the information and data mentioned below.

MAT collects information from web server logs, users, and with cookies and identifiers. When you visit our website, we may track information to administer the site and analyse its usage for the purpose of serving our visitors and customers better.

We retain any collected data indefinitely so that we can use all historic data to better improve website user experiences. We will not hold any personal information for any longer that is necessary for the purpose you are providing it for.

We are committed to protecting any personal information you share with us. We will not disclose personally identifiable information we collect from you to third parties without your permission except to the extent necessary, including to fulfil your requests for services, to protect ourselves from liability, to respond to legal process or comply with the law, or in connection with a merger, acquisition, or liquidation of the company.

MailChimp

We use an embedded MailChimp signup form to gather personal information such as names and email addresses; this allows us to personalise and send marketing information to subscribers of our newsletter. We only collect information that is necessary for the purpose you are providing it for. This data is stored in our online MailChimp account, where we can view and export the data, as required. We will only process information that is necessary for the purpose for which it has been collected. You will always have the option not to receive marketing communications from us (and you can withdraw your consent or object at any time). You have the right to access the personal information we hold about you and make corrections if necessary. You also have the right to withdraw any consent you have previously given us and ask us to erase the information we hold about you.

MailChimp’s privacy policy: https://mailchimp.com/legal/privacy/

MailChimp opt-out: You can opt-out of our newsletter anytime using the unsubscribe link in the email footer or by emailing us directly.

 

Google Analytics

We use Google Analytics to track user acquisition and behaviour; this allows us to review the way users are interacting with our site in order to improve user experiences. Data is aggregated and anonymised so no personal data can be attributed to an individual session or a location.

We use Advertising Reporting Features to collect user data like age, gender and interests; this allows us to review the sort of audiences engaging with our site to improve user experiences and develop targeted advertising. Features include:

• Remarketing with Google Analytics
• Google Display Network Impression Reporting
• Google Analytics Demographics and Interest Reporting
• Integrated services including Google Ads and Search Console

Google Analytics’ privacy policy: https://support.google.com/analytics/answer/6004245?hl=en

Google Analytics opt-out: https://support.google.com/analytics/answer/181881?hl=en

 

Google Tag Manager

We use Google Tag Manager to manage website tracking tags and create events for key user behaviour; this allows us to review website behaviours and improve website user experiences. Data is aggregated and anonymised so no personal data can be attributed to an individual session or a location.

Google Tag Manager’s privacy policy: https://www.google.com/analytics/tag-manager/use-policy/

 

Google Ads

We use Google Ads remarketing codes, in collaboration with Google Analytics, to log when users view specific pages or take specific actions on our website; this allows us to provide targeted advertising. Data is aggregated and anonymised so no personal data can be attributed to an individual session or a location.

We use Google Ads conversion tracking, in collaboration with Google Tag Manager, to track the path users take to arrive at particular destination pages; this allows us to better understand user journeys and enhance user experiences. Data is aggregated and anonymised so no personal data can be attributed to an individual session.

Google Ads privacy policy: https://support.google.com/analytics/answer/6004245?hl=en

Google Ads opt-out: https://support.google.com/ads/answer/2662922?hl=en